We’ve all done it at some point or another. Rather we’re scrolling the news feed @ 2 AM or checking notifications first thing in the morning– hey, we’ve all been there. We can relate to the feeling of scrolling for hours on end, seemingly unable to stop. Minutes, even hours, might pass before we realize what’s happened. A rabbithole, some people call it. And rather we’d like to realize it or not, it’s slowly become our existential problem. Humans are phone-addicts. And maybe not you personally, but someone you love, I guarantee it. Old folks have been ringing the alarm bell for years. Something is going on with humans and their phones, something that could potentially end civilization if we let it. Oh, no! Something like Skynet from Terminator? You ask, What is ‘It’ exactly? It can’t be our phones. It’s just a phone. What are we talking about here? Well, we’re talking about infinite scrolling, my dude.
How did we get here? How have phones taken over our lives? Listen, I could write a whole 90 page thesis on the matter– but short answer is, it’s become more addictive by design. It’s not our fault. App developers in Silicon Valley have worked with Psychologists to figure ways that’ll keep “users” engaged with their content. Thus, Endless Scrolling was born. Websites such as Tumblr and Pinterest, were among the first to implement the new format at the time, and– boy, did it work. Once Endless Scrolling grabbed Facebooks attention, it was all over. Over night, the world transitioned from clicking, to scrolling, and nobody bat an eye. Do you remember that little update? Slipped right under our nose. I’m sure I just reminded some of you of a time when we used to click to see the ‘next page’. It’s become a myth like the rotary phone, or dial-up. So the next question is, why is infinite scrolling so successful at keeping people engaged? (Imprisoned feels more accurate, tbh) But why is it so addictive?
To answer that question we gotta go back to human evolution. You see, our brains have evolved thru the millennia to become crazy-accurate prediction machines. Our species basically evolved to make life-saving decisions based on recognizing patterns, and by doing so, it’s kept us alive long enough to pass that knowledge on to future generations. Now, in order for our brains to make accurate predictions, it needs access to our memories, which in turn, allows us to process pattern recognition. Meaning, our ability to learn is just the conditioning of the brain recognizing patterns of ‘Cause and Effect’. It’s this conditioning that creates mental shortcuts and habits, allowing us to process an egregious amount of information at a faster rate. Our brains put known patterns into long-term storage so that our attention can be focused on learning new things.
And nothing, and I mean Nothing, is more captivating than the ~unknown~. Our brains can’t get enough of it– insistently trying to predict what’s gonna happen next. Surprise triggers our brain into rewarding us with a precious release of precious dopamine— straight into our system, smack-dab into our veins. We keep scrolling till we find something else that surprises us– continuing the cycle of chemical abuse. It’s the same reward system behind gambling. Endless Scrolling is the slot machine, giving ‘users’ instant access to our drug of choice. Dopamine. And did you know that dopamine levels spike right before we get rewarded, then plummets immediately after? That’s our brain’s way of getting us to do whatever it wants: inducing anticipation, motivation and ultimately pain alleviation. We fall into a trap where we become the horse and the carrot, simultaneously.
So, what do we do? Well, Parents of recent generations have coined the term ‘Screen Time’ as a way to denote and quantify the amount of time kids are allowed on the internet. But as adults, technology has interwoven our lives in a way that can be nearly impossible to live w/o. Iphone has applications that can limit our phone usage by barring us out– but listen to that. We need an interference just to stop us from being ‘users’. Even then, that dope-fiend feeling will linger inside us, in the back of our minds, waiting to be iched, daily. We’re convinced it’s a necessary evil to be productive in modern life. I suppose the first step in reclaiming our lives will have to be handled like any other addiction. We can find the first step in the 12 Steps of Sobriety. First, we gotta recognize that we’re powerless against Endless Scrolling/dopamine– and that our lives can become unmanageable if we allow ourselves to be consumed be it. That’s step number one. We gotta realize Infinite Scrolling is a drug.


















